shaping the stars of tomorrow

Digital Marketing - 6 - 12 Months - Full - Time - Remote - Edinburgh

Marketing
Ref: 1026 Date Posted: Monday 18 May 2020
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Digital Marketing – 6-12 Months – Full Time – Remote

About the company

 

Calba specialises in agile transformations. They provide agile coaching, training and practitioner services to a wide range of organisations. They also provide public agile training from their offices in Edinburgh, and remotely.

 

About the role

 

Calba currently have an opportunity for a talented Digital Marketing student to join their organisation for an initial 6-month period on a full-time basis.  The position offers remote working during lockdown and a mix of remote and onsite working going forward.

 

This is an excellent opportunity to acquire a wide range of marketing experience and make a real difference in a small organisation.

 

You will play a key role in further developing Calba’s marketing strategy and delivering many aspects of it.

 

You will be taught agile frameworks/tools (scrum, kanban, jira, trello) to manage your work. Your work will be prioritised based on business needs and selected from a range of activities:

 

Marketing Campaigns

  • Develop and execute social media and email campaigns, including the creation of graphics and copy
  • Proactively interact with prospects, leads and respond to comments/questions
  • Liaise with Calba’s marketing partners/channels

 

Marketing Design & Content

  • Review existing marketing design and content - Calba website, partner websites/platforms and print
  • Propose and implement improvements, including refresh of website (using WordPress)
  • Co-ordinate with other specialists (e.g., website developers) as necessary

 

Events

  • Plan marketing for upcoming events/conferences, attend them, and follow-up with attendees

 

Market Research & Analytics

  • Interact with clients and associates to understand market trends, challenges, opportunities, collate client feedback and develop case studies
  • Implement analytics for marketing campaigns and website, including SEO
  • Review and use analytical data to inform future marketing activities

 

Marketing Data

  • Develop a simple CRM system in Hubspot
  • Migrate current data to Hubspot
  • Keep Hubspot populated and use to support marketing strategy

 

About you

 

Skills and Experience Required:

 

  • Exceptional English, impeccable grammar and attention to detail.
  • Working knowledge of Hubspot
  • Previous experience of working on email and social media campaigns
  • Customer service/or sales experience
  • Knowledge of developing and managing website content using WordPress
  • Understanding of SEO and how to improve
  • Knowledge of developing great written and visual content
  • Good graphic design skills using Photoshop

 

Key Behaviours Required:

 

  • Be open and honest
  • Be able to self-manage and take initiative
  • Know your own abilities and skills, and when to seek help
  • Excellent attention to detail and quality
  • Be innovative, creative and bring fresh ideas
  • Excellent organisational skills and reliable

 

Apply online now with a detailed cover letter to start your e-Placement Scotland journey with Calba

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Digital Marketing 6-12 Months Full Time Remote About the company Calba specialises in agile transformations. They provide agile coaching, training...
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