Digital Marketing, Social Media Guru, Edinburgh, 3 months

Key responsibilities:

• In conjunction with our social media lead, implement the Big Cheese Making Kit’s social media strategy to drive sales in the run up to Christmas 2014. This will include supporting the brand’s existing presence on Facebook and Twitter and exploiting new channels such at Pinterest, Instagram and YouTube.
• Support the development and lead the implementation of the Big Cheese Making Kit content marketing plan.  The role will include sourcing and developing new content including: weekly blog posts, images, video, recipes
• Manage updates to the website in line with the Christmas campaign strategy, including changes to optimise SEO.  Develop any new content required and work with web designers to implement changes.
• Lead on the Big Cheese Making Kit’s blogger outreach strategy. Identify key influencers and cultivate relationships via twitter and blog postings.
• Manage communications with customers on the database, including writing e-newsletters and emailing out promotions.
• Provide a weekly report on responses to e-communications, website traffic and website sales during the period of the campaign.
• Support in the development of any promotional literature required (e.g. flyers for trade shows/ exhibitions).

Skills and experience:

• An enthusiastic, motivated individual wanting to make a difference to a growing business during the critical Christmas sales period.
• Excellent written and verbal communication skills are essential, experience writing for the web desirable.
• Experienced in using multiple social media platforms and a demonstrated understanding of the role of different platforms.
• Understanding of SEO desirable
• Good project management skills and demonstrated ability to meet deadlines.
• Proficient in MS Excel.
• A degree in marketing, business or journalism desirable.

To Apply:

This is a funded placement by the Santander scheme so we can only accept students from the following universities:

• The University of Aberdeen
• The University of Edinburgh
• Edinburgh Napier University
• Heriot-Watt Unviersity
• The University of Glasgow
• Glasgow Caledonian Unviersity
• Strathclyde University
• Queen Margaret University
• The University of Stirling
• St. Andrews University

If you are a registered student at one of the above universities and are interested in working with The Big Cheese Making Kit we'd love to hear from you!  Apply online now with your CV and Cover Letter to start your e-Placement Scotland journey.