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Marketing Executive - Dundee

Ref: 1148 Date Posted: Wednesday 13 Sep 2023

Marketing Executive – Part-Time - Remote                                                        


Join the Scottish Games Network Ltd. as a Marketing Executive


Are you a creative and results-driven marketer with a passion for the gaming industry? The Scottish Games Network is seeking a talented Marketing Executive to join our dynamic team and help promote the growth of Scotland's game development sector.


About The Company: 


The Scottish Games Network Ltd. is a thriving community that connects and supports the whole games ecosystem in Scotland. We foster collaboration, showcase local talent, and promote the growth of Scotland's gaming sector through advocacy, research, events, promotion and business support. various events and initiatives.


About the role: 


As a Marketing Executive, you will play a key role in developing and implementing marketing activities to raise awareness of the Scottish Games Week, engage our target audience, and drive participation in our initiatives. Your creative ideas and strategic approach will contribute to the overall growth and success of Scotland's gaming community and Scottish Games Week, which takes place from October 30th – November 3rd 2023.


Key Responsibilities:


  • Develop and execute comprehensive marketing plans to promote Scottish Games Week and the Scottish Games Network

  • Create engaging content (written and visual) for various platforms, including social media, website, newsletters, and press releases.

  • Update the SGW23 event web site to support the marketing programme and give visibility to sponsors and speakers

  • Manage and grow our social media presence, engaging with our community, and fostering meaningful interactions.

  • Coordinate digital marketing campaigns, including email marketing, SEO optimisation, and paid advertising.

  • Collaborate with industry partners, speakers, sponsors, influencers, and media outlets to enhance brand visibility and reach.

  • Provide support in organising and promoting gaming events, ensuring effective communication and coordination with attendees and partners.


About you:


  • Proven experience in marketing or a related field, preferably within the games or tech industry.

  • Strong understanding of digital marketing strategies and tactics, including social media, content marketing, and email campaigns.

  • Excellent written and verbal communication skills with the ability to craft compelling and engaging content.

  • Proficiency in using marketing tools and platforms, such as social media management tools, email marketing software, and analytics tools.

  • Familiarity with SEO principles, website analytics, and tracking metrics to measure campaign effectiveness.

  • Creative mindset with the ability to think strategically and generate innovative marketing ideas.

  • Passion for gaming and knowledge of the gaming industry, its trends, and key players.

  • Strong organisational skills, attention to detail, and ability to manage multiple projects simultaneously.


How to Apply: 


This is an exciting opportunity to be part of Scotland's vibrant games industry, contributing to its growth and success. As a Marketing Executive with the Scottish Games Network, you will have the chance to shape the marketing strategies, build relationships with industry professionals, and make a meaningful impact on Scotland's gaming community.


To apply, please submit your resume, along with a cover letter outlining your relevant experience and why you are passionate about joining the Scottish Games Network. Join us in driving the future of Scotland's games industry!


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